Assessor Resource

SFLDEC004
Design and produce innovative floristry products

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the performance outcomes, skills and knowledge required to creatively design and produce a diverse range of small to large-scale innovative floristry products.

It requires the ability to identify opportunities to develop innovative products, generate innovative design concepts and to experiment with, evaluate, select and document the final design in detailed job specifications. It also requires the ability to construct innovative products, supervise production team members and to continually re-evaluate and refine existing design and construction skills through professional discussion and practice.

Innovative products could be custom made in response to customer briefs or original display or stock items made for general sale. They could be small or large-scale floristry products, those of a complex nature, those using complex techniques or part of a range of products and displays for a special or themed event or exhibition.

This unit applies to all floristry industry businesses including retail floristry shops, studio businesses and those that specialise in corporate or special events. It applies to senior florists and specialist floral designers and floral stylists who operate with significant autonomy, have considerable experience across product categories and have a strategic design focus as part of their job role.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Explore opportunities to develop innovative products.

1.1 Investigate brief, need or opportunity for innovation and clarify context for the product.

1.2 Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product.

1.3 Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity.

1.4 Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products.

1.5 Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.

2. Develop a range of creative design concepts.

2.1 Use creative thinking techniques to generate a range of innovative and creative concepts.

2.2 Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.

2.3 Encourage and assess contribution of creative and innovative ideas by colleagues and customers.

2.4 Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience.

2.5 Identify potential problems and check concepts against constraints to determine feasibility.

2.6 Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts.

3. Refine and resolve the innovative design through experimentation.

3.1 Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design.

3.2 Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious.

3.3 Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction.

3.4 Develop detailed job specifications for use during construction phase.

4. Construct innovative floral designs.

4.1 Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements.

4.2 Coordinate and supervise production staff to ensure quality standards are met.

4.3 Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design.

4.4 Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications.

4.5 Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need.

5. Refine design and construction skills through innovation.

5.1 Evaluate, on a continuing basis, innovative products developed and own role in design and construction process.

5.2 Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products.

5.3 Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products.

5.4 Use practice, professional discussion and ongoing evaluation to continuously improve skills

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

design and construct these types of innovative floristry products:

two custom made floristry products in response to customer briefs

one complex and creative stock display

one innovative display for windows or exhibition within the business

one floral display produced to exhibition criteria

adapt to different display contexts by designing and constructing innovative floristry products for three different site environments

design and construct products using these techniques across the above suite of products:

base medium techniques ranging from basic to complex

hand tied techniques ranging from basic to complex

decorative and other wired floristry techniques ranging from basic to complex

integrated hand tied, wired and base medium techniques

unusual combinations of multiple types of floristry construction techniques

use combinations of basic to innovative materials, across the above suite of products

use innovative combinations of fresh and dry flower and plant materials across the above suite of products:

non-Australian species whether they are grown in Australia or overseas

Australian species.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

intricacies of current and emerging trends for floral designs and their use in innovative products

intricate characteristics and interrelationships of the elements and principles of design, and their effects on the style and function of innovative floristry products:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

contrast

intricacies and use of these design guidelines or forms and categories and their effects on the style and function of innovative floristry products:

decorative

vegetative

formal-linear

radial

parallel

overlapping/crossing

free arrangement

winding

intricacies and use of these floral construction techniques for innovative products:

base medium construction techniques ranging from basic to complex

hand tied techniques ranging from basic to complex

decorative and other wired floristry techniques ranging from basic to complex

integrated hand tied, wired and base medium construction techniques

unusual combinations of multiple types of floristry construction techniques

packaging and protecting partially constructed displays during transportation

complexities of the colour wheel to explore the use of colour and determine colour combinations

complementary nature of varieties of flowers including integrating Australian species with non-Australian species

intricacies and use of an extensive range of fresh and dry flower and plant materials used in innovative floristry products:

non-Australian species whether they are grown in Australia or overseas

Australian species

essential features and use of fabrication and structural support components of innovative floristry products

environmental requirements, including spatial, applicable to corporate and event venue display sites

methods of sketching or digitally representing floral designs

a range of formats for, and inclusions of, comprehensive job specifications for innovative floristry products

primary components of copyright, intellectual property and design laws:

business rights over original designs

business responsibility to comply with laws that protect copyrighted products

potential environmental and site impacts of constructing and maintaining floristry products and practices for:

reducing water and energy use

reducing wastage of floristry raw materials

disposal of floristry raw materials.

Skills must be demonstrated in a floristry design, preparation and product construction and display environment. This can be:

an industry workplace or event venue or site

a simulated industry environment. This can include event venues and sites operated within a training organisation such as function rooms, restaurants, outdoor courtyards, gardens or exhibition areas.

Assessment must ensure use of:

computers and general software programs to record design details and job specifications

sketching materials and tools

a commercial range of these floristry tools and equipment:

decorative containers and vessels

fabrication and structural supports for innovative floristry products

a diverse, commercial range of fresh and dry flower and plant materials:

non-Australian species whether they are grown in Australia or overseas

Australian species

a diverse, commercial range of:

wrapping and packaging materials

customer briefs

information about the spatial parameters of venues or sites to allow the individual to design appropriate innovative products for display

either electronic or hard copies of grower and other supplier brochures and information sheets

templates to record job specifications

current plain English regulatory documents distributed by government regulators for copyright, intellectual property and design laws

a team of other florists with whom the individual can interact to coordinate production team outcomes and discuss initial and evolving design concepts; florists can be:

florists in an industry workplace or

people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation

assessment activities that allow the individual to work with commercial speed, timing and productivity to complete design and construction activities within nominated deadlines.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors, and:

hold a qualification or Statement of Attainment in Floristry which includes this unit of competency or equivalent; and

have worked as a florist in the industry for at least three years where they have applied this unit of competency or equivalent.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Explore opportunities to develop innovative products.

1.1 Investigate brief, need or opportunity for innovation and clarify context for the product.

1.2 Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product.

1.3 Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity.

1.4 Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products.

1.5 Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.

2. Develop a range of creative design concepts.

2.1 Use creative thinking techniques to generate a range of innovative and creative concepts.

2.2 Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.

2.3 Encourage and assess contribution of creative and innovative ideas by colleagues and customers.

2.4 Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience.

2.5 Identify potential problems and check concepts against constraints to determine feasibility.

2.6 Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts.

3. Refine and resolve the innovative design through experimentation.

3.1 Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design.

3.2 Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious.

3.3 Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction.

3.4 Develop detailed job specifications for use during construction phase.

4. Construct innovative floral designs.

4.1 Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements.

4.2 Coordinate and supervise production staff to ensure quality standards are met.

4.3 Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design.

4.4 Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications.

4.5 Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need.

5. Refine design and construction skills through innovation.

5.1 Evaluate, on a continuing basis, innovative products developed and own role in design and construction process.

5.2 Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products.

5.3 Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products.

5.4 Use practice, professional discussion and ongoing evaluation to continuously improve skills

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

design and construct these types of innovative floristry products:

two custom made floristry products in response to customer briefs

one complex and creative stock display

one innovative display for windows or exhibition within the business

one floral display produced to exhibition criteria

adapt to different display contexts by designing and constructing innovative floristry products for three different site environments

design and construct products using these techniques across the above suite of products:

base medium techniques ranging from basic to complex

hand tied techniques ranging from basic to complex

decorative and other wired floristry techniques ranging from basic to complex

integrated hand tied, wired and base medium techniques

unusual combinations of multiple types of floristry construction techniques

use combinations of basic to innovative materials, across the above suite of products

use innovative combinations of fresh and dry flower and plant materials across the above suite of products:

non-Australian species whether they are grown in Australia or overseas

Australian species.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

intricacies of current and emerging trends for floral designs and their use in innovative products

intricate characteristics and interrelationships of the elements and principles of design, and their effects on the style and function of innovative floristry products:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

contrast

intricacies and use of these design guidelines or forms and categories and their effects on the style and function of innovative floristry products:

decorative

vegetative

formal-linear

radial

parallel

overlapping/crossing

free arrangement

winding

intricacies and use of these floral construction techniques for innovative products:

base medium construction techniques ranging from basic to complex

hand tied techniques ranging from basic to complex

decorative and other wired floristry techniques ranging from basic to complex

integrated hand tied, wired and base medium construction techniques

unusual combinations of multiple types of floristry construction techniques

packaging and protecting partially constructed displays during transportation

complexities of the colour wheel to explore the use of colour and determine colour combinations

complementary nature of varieties of flowers including integrating Australian species with non-Australian species

intricacies and use of an extensive range of fresh and dry flower and plant materials used in innovative floristry products:

non-Australian species whether they are grown in Australia or overseas

Australian species

essential features and use of fabrication and structural support components of innovative floristry products

environmental requirements, including spatial, applicable to corporate and event venue display sites

methods of sketching or digitally representing floral designs

a range of formats for, and inclusions of, comprehensive job specifications for innovative floristry products

primary components of copyright, intellectual property and design laws:

business rights over original designs

business responsibility to comply with laws that protect copyrighted products

potential environmental and site impacts of constructing and maintaining floristry products and practices for:

reducing water and energy use

reducing wastage of floristry raw materials

disposal of floristry raw materials.

Skills must be demonstrated in a floristry design, preparation and product construction and display environment. This can be:

an industry workplace or event venue or site

a simulated industry environment. This can include event venues and sites operated within a training organisation such as function rooms, restaurants, outdoor courtyards, gardens or exhibition areas.

Assessment must ensure use of:

computers and general software programs to record design details and job specifications

sketching materials and tools

a commercial range of these floristry tools and equipment:

decorative containers and vessels

fabrication and structural supports for innovative floristry products

a diverse, commercial range of fresh and dry flower and plant materials:

non-Australian species whether they are grown in Australia or overseas

Australian species

a diverse, commercial range of:

wrapping and packaging materials

customer briefs

information about the spatial parameters of venues or sites to allow the individual to design appropriate innovative products for display

either electronic or hard copies of grower and other supplier brochures and information sheets

templates to record job specifications

current plain English regulatory documents distributed by government regulators for copyright, intellectual property and design laws

a team of other florists with whom the individual can interact to coordinate production team outcomes and discuss initial and evolving design concepts; florists can be:

florists in an industry workplace or

people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation

assessment activities that allow the individual to work with commercial speed, timing and productivity to complete design and construction activities within nominated deadlines.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors, and:

hold a qualification or Statement of Attainment in Floristry which includes this unit of competency or equivalent; and

have worked as a florist in the industry for at least three years where they have applied this unit of competency or equivalent.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Investigate brief, need or opportunity for innovation and clarify context for the product. 
Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product. 
Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity. 
Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products. 
Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products. 
Use creative thinking techniques to generate a range of innovative and creative concepts. 
Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved. 
Encourage and assess contribution of creative and innovative ideas by colleagues and customers. 
Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience. 
Identify potential problems and check concepts against constraints to determine feasibility. 
Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts. 
Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design. 
Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious. 
Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction. 
Develop detailed job specifications for use during construction phase. 
Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements. 
Coordinate and supervise production staff to ensure quality standards are met. 
Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design. 
Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications. 
Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need. 
Evaluate, on a continuing basis, innovative products developed and own role in design and construction process. 
Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products. 
Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products. 
Use practice, professional discussion and ongoing evaluation to continuously improve skills 
Investigate brief, need or opportunity for innovation and clarify context for the product. 
Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product. 
Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity. 
Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products. 
Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products. 
Use creative thinking techniques to generate a range of innovative and creative concepts. 
Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved. 
Encourage and assess contribution of creative and innovative ideas by colleagues and customers. 
Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience. 
Identify potential problems and check concepts against constraints to determine feasibility. 
Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts. 
Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design. 
Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious. 
Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction. 
Develop detailed job specifications for use during construction phase. 
Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements. 
Coordinate and supervise production staff to ensure quality standards are met. 
Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design. 
Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications. 
Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need. 
Evaluate, on a continuing basis, innovative products developed and own role in design and construction process. 
Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products. 
Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products. 
Use practice, professional discussion and ongoing evaluation to continuously improve skills 

Forms

Assessment Cover Sheet

SFLDEC004 - Design and produce innovative floristry products
Assessment task 1: [title]

Student name:

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I declare that the assessment tasks submitted for this unit are my own work.

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Assessment Record Sheet

SFLDEC004 - Design and produce innovative floristry products

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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